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Expired listing letter template, and the call that comes first

Expired listings are won on the phone. Here is the call plan, the letter that backs it up, and when to use each. Letters for the owners you haven't reached yet.

The phone for the conversation that wins the listing.

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Call first, letters in parallel

Expired: 22 Harbor View Lane

1Know the listing before you dial

2The plan: phone leads, letters back it up

3The call, step by step

4The letter, part by part

5After they say yes to email

6Follow up the leads

The phone wins listingsLetters support the conversation, never replace it.

Never the last agentAcknowledge, don't criticize.

Email with permission onlyLetters need no opt-in. Email does.

Do-not-call firstScrub every number before you dial.

Know the listing before you dial

Two facts about this home and this market make the call, and any letter that follows, about them.

Owner name(s)

Property

Days on market, original asking price

What sold nearby, and for how much

Listing confirmed as expired or cancelledNumber scrubbed against do-not-call listsYour state's contact rules checkedPrior agent named nowhere, ever

Check your state first. Who may contact an expired, cancelled or withdrawn listing, and how, varies by state and country. In some places withdrawn listings are off-limits. Check your state's rules before you call.

Tip: Never criticize the last agent. The seller chose them.

Practice this step live

Hey Ten™What do I say to "we're going to relist with the same agent"?Practice it now

The plan: the phone leads, letters back it up

The listing is won on the phone, in a conversation. Start early, call again, and keep calling. Letters run alongside, for the owners you haven't reached yet.

First thingWarm up, then callPractice first, then call the new expireds before anyone else does.

Later that daySecond passCall them all again. Early evening, when people are home and can talk.

All weekKeep callingEvery day, Saturday included, when fewer agents are calling.

Same dayLetterMailed to the owners you haven't reached by phone.

Email only with permission. Send an email only after the owner has given you their address and agreed to hear from you. Letters need no opt-in. Unsolicited email does.

Members get the words for this step, three ways to say them, and an AI seller to practice how they sound.

Tip: Call early. By the afternoon, their phone has been ringing all day. If the phone feels hard, that's normal, and it's exactly what practice is for.

Practice the expired call

The call, step by stepOpen, acknowledge, find where, when and why, answer the questions, close for the appointment.

Your notes

The letter, part by partAcknowledge, one market fact, what would be different, one next step: take your call.

Your notes

After they say yes to emailA short note with what you promised on the call. Nothing more.

Your notes

Follow up the leadsThe money is in the follow-up. Decide what counts as a lead for you, and call those first, every day.

Your notes

A letter starts a slow conversation. The phone starts the real one.

A letter campaign is the slow road. The phone gets you to the conversation in a day, and anyone can learn the call with practice. Top agents don't sound scripted on that call.

They've practiced it so many times that the words are their own. The template is free. Making the call yours is what members do every day.

Free template

Yours to keep, no sign-up

The call plan and the letter structure
A daily calling rhythm, with letters alongside
A state-rules and do-not-call reminder
English and Spanish versions
One free practice call

Download the PDF

Members

Everything behind it

Practice daily, see your progress

Practice the expired call out loud with an AI seller until it's yours: tone, pace, pauses
Hear it, say it, type it: practice that sticks
Expired call talk tracks, several ways to say each, to put in your own words
Handlers for the objections expired sellers raise
An AI seller matched to your market
A scorecard after every call, with what to sharpen next

See member plans

More free templates

Each one gives you the structure. Each one ends in a practice call.

Questions

Is this really free?Yes. Fill it in online or download it, no account needed.

Why does the call come first?Because a listing comes from a conversation, and the phone gets you there in a day. A letter campaign takes weeks to do what one good call does. Use letters for the owners you haven't reached yet.

Can I email expired sellers?Only with permission. Send an email after the owner has given you their address and agreed to hear from you. Letters need no opt-in.

Is a cancelled listing the same call?Nearly. The reason it came off is different, so the first question changes. Check your state's rules for cancelled and withdrawn listings first.

What about old expireds?Often the easiest to convert, and their phone has stopped ringing. Some owners' plans have changed, so it takes more calls. Find out why they wanted to sell, and whether that reason still holds today.

The letter opens a door. The call wins the listing.

Practice the expired call with a seller whose home sat 147 days. Free, no sign-up.

Try a call now