Press and brand

For anyone writing about 10before10™.

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Boilerplate

10before10™ is daily AI role play for real estate agents who prospect by phone. Role-play groups are hard to schedule and uneven, so agents end up practicing on real prospects.

10before10 gives them a seller who sounds real, ten minutes before ten each morning or at any hour, and a scorecard after every call that names the one thing to fix; the next day's drill comes from that card. It runs on iPhone, Android and the web, for agents in the United States and Canada.It runs on the web now, with iPhone and Android apps on the way, for agents in the United States and Canada.It runs on the web and on Android now, with the iPhone app on the way, for agents in the United States and Canada.

It covers thirty selling conversations, from the expired listing to the listing table to recruiting, in English and Spanish written natively. It grades what an agent did, never what they recited, and it never listens to a real call. 10before10™ was founded in 2026 by Grant Freer and Gia Freer, licensed Florida real estate brokers, and is published at 10before10.com.

Facts you can check

  • Founded 2026, Boca Raton, Florida. 10before10, LLC.
  • Founders: Grant Freer and Gia Freer, licensed Florida real estate brokers.
  • The method is published in full at 10before10.com/method.
  • For organizations: Know Your Forms (an organization's own forms walked, quizzed and graded on the licensee line, in any state), Know the Package, a thirty-day onboarding track, cleared before they call, and the agents' numbers in the organization's own fields. The organization never sees an agent's commission figures.
  • Origin: the founders built it for their own agents and still practice the calls themselves.
  • Backups nightly, kept thirty days; organizations can export their own data at any time.
  • Pricing: $49 a month or $490 a year; teams of three to nine $39 an agent a month or $390 a year; ten seats or more (brokerages, coaching companies and sales teams) $29 a seat a month or $290 a year.
  • No session caps. No recording of real calls. No income claims.

What we will not provide

Customer names without their written consent, agents' cards or recordings, forecasts of anything, or comment on a competitor beyond what is on our comparison page.

The brand

The name is written 10before10, one word, lowercase b. The motto is Practice Before Performance™. The mark is the ten-minute ring, open at ten o'clock.

Download the logo files (SVG and PNG, light and dark, ZIP). Please do not add "AI" to the name.

Company
AboutGrant and Gia Freer, the brokers who built itThe methodThe ten rules and ten domains, published in fullContactSend a note; a person on the team answersCareersThe team building daily role play, and open rolesAffiliatesInvite your role-play partner; you both practice every morningWhat's newChanges to the calls, the cards and the app, by dateStatusWhether the calls, the app and the site are running nowIdeas and feedbackTell us what worked and what did not, in your own wordsHelp centerPlain answers to the questions agents ask
Who it's for
AgentsPractice calls with an AI prospect and a card after each oneTeams and brokeragesEvery agent practicing your dialogs, with a board that shows progressBrokeragesEvery agent ready before a real client hears themKnow Your FormsPractice the paperwork before the first dealBoards and associationsMembers learn your contract and practice the client questionsSchoolsContract walk-throughs and exams inside your courseCoachesYour students practice your dialogs every morningVendorsYour reps practice with an agent who sounds like your buyersWhite label and licensingOffer 10before10 under your own brand, scripts and forms
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