For agents who prospect by phone · no account · about ten minutes

Make one call. See your scorecard.

Practice the call before it counts. A prospect who sounds real will answer, you make the call, and a few minutes later your scorecard names one thing to fix. No account and no download.

10before10™ is in beta. Your feedback shapes it.

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In the browser, in English or Spanish, for agents in the United States and Canada. Three free calls a day per connection; the trial starts only when you want more.

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Hear a practice call

Expired listing · Marcus Johnson · 0:46

This performance features a synthetic performer. The voices in this sample are AI.

Marcus: Not so fast. People pay extra for desert views like mine, and I'd want more than last time, not less. I listed at $499,900 and it sat eight months. So what would you lead with, and what would you tell me the place is worth now?
You: I wouldn't throw out a number blind, that's not fair to you or accurate. What I'd rather do is bring what's actually sold near you and what's active now, walk it with you against your view and your upgrades, and let you tell me where it sits. Can I come Thursday at five or Saturday at ten to go through that with you?
Marcus: Hm. Comps against my view. All right, that's the sensible way to do it, I'd want to see the actual sales and not a guess. Thursday at 5:00 suits me.

Your card · pass

You offered real sales instead of a guessed price, and he agreed to meet.

Language patternWhat this isProcess presupposition"When we compare actual sales with your view and upgrades, what would you need to see to feel comfortable with a price?"

Delivery · own wordsWould the seller nod? · 9 of 10Run it again · 90s

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Hear another situation

8 of our thirty situations, each one in Spanish too.

Built by brokers who still make the calls.Founded by Grant and Gia Freer, licensed Florida real estate brokers who still practice the calls themselves.

How we built the AI seller

“Gia and I built it from what we've learned making these calls ourselves and running role-play groups with top-producing agents for years, so the seller says what real homeowners say and only reveals why they're moving when the agent asks the right questions.”
Grant Freer, co-founder

How we build the seller stays in-house. The quickest way to judge it is to take a call. Try a call now

What happens

Three steps, about ten minutes.

Thirty seconds

Read the lead card like a real call: the address, what it listed at, how long ago it expired.

Demonstration

Up to five minutes

Tap Call. "Hello?" The prospect has one objection for you today and can be won: real estate role play with nobody to schedule.

Demonstration

A few minutes

Say how you think it went. Then read your feedback card. Run the one moment again for ninety seconds if you want.

Demonstration

Your feedback card

Every row the card shows.

What you did well, how many times you asked for the appointment, what you missed, and the one thing to fix first. Written by an AI against a method written by two brokers and published in full.

1What you did well
2Asked for the appointment
3Fix this
4Say this instead
5Language pattern to try
6How you sounded
7Would the seller nod at the transcript?

Your feedback card · Not yet

What you did well: "Before I give you a number, can I ask what the last agent did?"

Asked for the appointment: twice, the second after the reflex no.

Fix this: ask one question before you move on.

Say this instead: "How are you planning to choose between us?"

Language pattern to tryPacing and leading"You have met three agents and you are still deciding. What would make the choice easy?"

How you sounded: mostly natural.

Would the seller nod at the transcript? 9 of 10.

Honest answers

Before you press the button.

Is it recorded?We keep the transcript so the card can quote you, never the audio. It is yours: kept thirty days if you leave an email, gone if you do not.

Is the prospect a real person?No. An AI plays the prospect and an AI writes the card, against a method written by two brokers and published in full.

Will you call or email me?Only if you leave an email, and then only about your card and the trial. No calls, no texts.

What does it cost after this?A 7-day trial, then $49 a month or $490 a year, with unlimited practice calls. Ten minutes before ten is where the habit starts; any hour works. Cancel in two taps. Fair use

Do I need an account?No. One practice call in the browser, no account, no download. Leave an email only if you want the card kept for thirty days.

How long is the call?Up to five minutes on the free call. As a member, each call runs as long as the conversation needs, and you can make as many as you want. Your card comes a few minutes later.

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Waitlist

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10before10 is in beta. Leave your email and you'll be the first to know when it opens to everyone.

Who it's for

Teams and brokeragesEvery agent practicing your dialogs, with a board that shows progress BrokeragesEvery agent ready before a real client hears them Know Your FormsPractice the paperwork before the first deal Boards and associationsMembers learn your contract and practice the client questions SchoolsContract walk-throughs and exams inside your course CoachesYour students practice your dialogs every morning VendorsYour reps practice with an agent who sounds like your buyers White label and licensingOffer 10before10 under your own brand, scripts and forms AffiliatesInvite your role-play partner; you both practice every morning

Company

AboutGrant and Gia Freer, the brokers who built it The methodThe ten rules and ten domains, published in full Press and brandCompany facts, the founders and the logo kit ContactSend a note; a person on the team answers CareersThe team building daily role play, and open roles What's newChanges to the calls, the cards and the app, by date StatusWhether the calls, the app and the site are running now Ideas and feedbackTell us what worked and what did not, in your own words Help centerPlain answers to the questions agents ask