Terms of Service

A plain-words summary first, then the contract.

Last updated October 24, 2026.

The plain-words summary (not the contract; the contract is below)

• You are subscribing to a practice and training tool. The prospect is an AI. Cards and grades are AI-written against our published method.
• Individuals: $49 a month or $490 a year. The 7-day free trial needs a card. On day 8 it becomes a paid subscription unless you cancel first. Subscriptions renew automatically until you cancel. Cancel any time, the same way you signed up. You keep access to the end of the period you paid for.
• Bought through the App Store or Google Play? Cancel there.
• Brokerages, associations and schools buy seats or members on a written order, billed annually.
• Your cards, answers and notes are yours. Our library, method and software are ours. An organization's own forms and scripts stay the organization's.
• Use it honestly: your own practice, no real clients' data, no account sharing, no scraping.
• Unlimited means no session caps for your own practice. Fair use applies (section 8).
• We are not liable beyond what you paid us in the last twelve months, and we do not promise results.
• Florida law. Courts in Palm Beach County, Florida.

Terms of Service

Effective October 24, 2026. These Terms are a contract between you and 10BEFORE10, LLC, a Florida limited liability company, 700 NW 7th Drive, Boca Raton, FL 33486 ("10before10", "we", "us"). By creating an account, starting a trial, subscribing or using the service, you agree to them. If you accept for an organization, you confirm you can bind it.

1. The service. 10before10™ is a practice and training tool for sales conversations and for explaining real estate forms. It offers an AI voice prospect, an AI-written card after each call, a plan and daily prompts, an optional production log, a forms track (walk-throughs, quizzes, client questions, assessments, certificates), and, for organizations, seats, instructor views, reports and exports. Practice Before Performance™ is our method. Our AI disclosure is part of these Terms.

2. Eligibility and accounts. You must be 18 or older and able to form a contract. You sign in with a one-time code sent to your email; there is no password. Keep your email account secure, because it is the key to your 10before10 account. One person per account. One practice call at a time; starting a second ends the first. Tell us at once if you think someone else used your account.

3. Plans and prices. Individual subscriptions are $49 a month or $490 a year in US dollars, plus any tax, on the web, in the Apple App Store and in Google Play. Members of a partner association or school may qualify for a member price of $29 a month or $290 a year, shown at checkout while they qualify. A member who pauses a subscription resumes at the same price. Organizations (brokerages, associations, schools) buy under a written order that refers to these Terms; the order states the price, the number of seats or members, and the term. Price changes need at least 30 days' notice before your next renewal and never apply mid-term.

4. Free trial, automatic renewal and cancellation.

(a) Trial. The individual trial lasts 7 days and needs a payment method. Unless you cancel before the trial ends, your paid subscription starts automatically at the end of day 7 and we charge the plan price you chose to your payment method. We email you the day before that first charge. (b) Automatic renewal. Your subscription renews automatically at the end of each term, monthly or yearly, at the then-current price, and we charge your payment method, until you cancel. (c) How to cancel. You cancel the same way you subscribed (s. 501.165(2)(d), F.S.):

• subscribed on the web: in the app under Settings, or at 10before10.com/account, which opens our payment provider's self-service page. Two clicks, no call, no reason required;
• subscribed in the Apple App Store or Google Play: in your store account's subscription settings. We cannot cancel a store subscription for you; the store bills it.

Cancelling stops the next renewal. You keep access until the end of the term you paid for. There is no cancellation fee. (d) Annual renewal notice. For a yearly subscription, we email you 35 days before your renewal date. The email says the subscription will renew unless you cancel, the renewal date and price, and how to cancel, with a link to these Terms (s. 501.165(2)(b)1. and 2., F.S.). We send it to every yearly subscriber, wherever you live and whatever you use the service for. If we change the price of your plan, we tell you at least 30 days before the new price applies. (e) Refunds. Fees are non-refundable, except where the law requires a refund, where these Terms say so, or where we choose to refund. If you cancel a yearly subscription within 14 days after a renewal charge, we refund that renewal in full. Purchases made through a store follow 4(f). If we fail to send a notice this section promises, we refund the unearned part of the renewed term when you tell us (s. 501.165(2)(c)3., F.S.). If the service was down for a material part of a paid month through our fault, tell us and we credit that time. (f) Store purchases. Purchases through the Apple App Store or Google Play are also subject to the store's terms. The store handles their refunds. (g) Short form for the purchase screen. "7-day free trial, then $[price] per [month/year]. Renews automatically until you cancel. Cancel any time in Settings or at 10before10.com/account (App Store and Google Play: in your store settings). Yearly plans get a reminder 35 days before renewal."

5. Organizations. An organization that buys seats is the customer for those seats. Its coaches, managers and admins may invite and remove members and see, for its own members: practice activity, streaks and skill movement; forms progress (walks, quiz scores, seat time); client-question answers with their scores and feedback; assessment attempts in full; completions and certificates; and the license number if the member entered one. An organization never sees a member's production-log dollar figures. Cards, grades and assessment results are practice feedback and training records. They are not an employment assessment. Any decision an organization makes about a member's job, pay or license is its own decision under its own policies and the law, and it is responsible for that decision. A member who leaves keeps their personal history.

5A. Associations, schools and their member organizations. An association or school may propose a link to a member brokerage. Nothing is shared until an admin of the member brokerage accepts. Once accepted, the association or school sees that brokerage's members through the same instructor view and exports described in section 5, and its live forms appear to those members. Either side's admin can end the link at any time; sharing stops when it ends. Every proposal, acceptance, decline and unlink is recorded. We verify an association or school before it can propose a link. Results are never public.

5B. Uploaded documents and generated training material. An organization may upload forms, contracts and disclosures only to train its own members. It confirms it has the right to reproduce them for training, and it uploads only blank or template documents, never one with a client's name, address, signature or other personal information. A publisher's license terms on a form (for example an association's forms) are the organization's responsibility. Uploaded documents and generated material are stored for that organization and the members of organizations linked to it under 5A, never shared with other customers, and not used to train AI models. Generated material may contain errors and is not legal advice; neither 10before10 nor its AI providers practice law. The organization's manager reviews generated material before publishing it, and the organization is responsible for what it publishes. Each publish is kept as a numbered revision, and members may be asked to redo what changed.

5C. Organization integrations. An organization may connect its own system through a key its admin creates and may revoke. An integration may write activity counts to its members' records. We discard any dollar figure an integration sends. The organization is responsible for what its integration writes and for keeping its keys secret. Keys are shown once and stored only as a hash.

5D. Course platforms (LTI 1.3). A school may connect its course platform. A member who opens the course link is signed in and joined to the school's organization by that launch. When the member finishes an assessment on the linked form, we send the platform's grade book only: the platform's own identifier for the member, the highest score to date out of 100, the time, two standard status words (Completed, FullyGraded) and "Passed" or "Not passed". The school is responsible for its platform and for what it does with the grade.

5E. Certificates and continuing education. A certificate says the member completed training on a form in the service. It is not a license, a credential or continuing-education credit. If a school or association offers credit, it is the provider of record and keeps its own records as its rules require. Anyone with a certificate's id can check it is valid; the check shows the organization, the title, the date and whether it is valid, never the holder's name or email.

5F. A coach you choose. You may name your own coach in the app and choose to let that coach see your cards. Your coach then sees, for you alone, your practice week, your cards and the counts you chose for your weekly summary, and a transcript only for a card you share with its transcript. Your coach never sees your dollar figures or other members. You can turn this off at any time, and your coach's access ends at once. Before seeing anything, your coach accepts these Terms and three duties: nothing is exported or copied from the coach view; nothing in it is used to recruit you, your team or your contacts; and anything the coach kept from it is deleted when you turn it off.

6. Recordings and consent. When you speak on a practice call or answer a client out loud, the service records your voice so an AI can turn it into text. By starting a call or a spoken answer you consent to that. We keep the text of what you say. We keep the audio of a practice call only if you turn on the recording switch, so you can listen to your own calls. Those recordings are deleted when you ask us, and when your account is deleted. Turning on the recording switch is the one choice recordings need: the same switch lets our team listen to them to improve the practice prospect and the card, as section 7(a) says, and we do not ask for a separate permission. The other party is an AI, not a person. Never use the service to record a real person or connect it to a real prospect. If a feature ever involves a live session with another person, a recording notice will be given at the start.

7. Your content and ours. (a) Your transcripts, cards, answers, production-log entries and notes are yours. You license us to store, process and show them to you, and to the organizations that sections 5 and 5A allow, while your account exists and as our Privacy Policy says. You can delete them. If you turn on the recording switch, you also let us use your practice-call recordings to improve the practice prospect and the card, as our Privacy Policy describes. (b) The 10before10 library, method, rules, scorecard design, prospect personas, daily lines and software are ours or our licensors'. 10before10™ and Practice Before Performance™ are our trademarks. Use them inside the service for your own practice. Do not copy, publish, resell or scrape them, use them to build a competing product, or use the service to train an AI model. (c) An organization's installed content and uploaded forms remain the organization's. It licenses us to host and use them for its members, and confirms it has the right to. We check installed content against our method before it goes live and may decline it. (d) Ideas and feedback you send us may be used without obligation to you. This does not apply to scripts you upload (section 7(e)). Lines you suggest for the library are covered by section 7(f). (e) Scripts you upload. You may upload scripts, dialogs and objection handlers to practice against. Upload only material you wrote yourself or have the right to use this way. If a coach, trainer or company gave it to you, their terms decide whether you may upload it, so check them first. Your uploads stay private to your account. No other member, organization or coach sees them. We do not add them to our library, use them to answer other members, or use them to train any AI model. Our staff read an upload only to handle a support request you open or a legal notice, and each such read is recorded. You license us only to store and process your uploads to run your own practice and show them back to you, while your account exists. You can delete any upload at any time, and all of them are deleted with your account. If we receive a valid copyright notice about an upload, we disable it as our DMCA page describes and tell you. (f) Lines you suggest for the library. You can suggest an objection handler or a close for the shared library. Suggest only a line of 60 words or fewer that is your own or that you heard in the field, and never one copied from a paid course, book, recording or someone else's script. By sending a suggestion you confirm that you have the right to share it, and you give 10BEFORE10, LLC a worldwide, royalty-free, perpetual and irrevocable license to use, edit, rewrite and publish it and to let others use it, without payment. We credit a line by your first name and city only if you choose that. We rewrite every line we accept in our own words, and we may decline any suggestion. Scripts you upload are never treated as suggestions.

8. Acceptable use. Do not: share an account; use the service for anything other than practice and training; try to reverse-engineer the AI, prompts or method; harass, discriminate or break the law, including fair housing law; upload a document with a real client's personal information, or one you have no right to use; upload or suggest material copied from a paid course, book, recording or someone else's script without the right to do so; interfere with the service; or resell access. We may suspend or close accounts that break these rules, with notice where practical. Unlimited plans. "Unlimited" means we do not limit how many practice calls you make. A call left running ends on its own after 60 minutes, so a forgotten call never stays open. The plan covers one person practicing for themselves; automated calls, calls made for someone else and shared accounts are outside it. If use on an account looks automated or shared, we may contact you to review it. We do not limit a member who is practicing for themselves.

9. Not advice. The service is practice and training. Nothing in it is legal, tax, financial, licensing or compliance advice. The prospects' statements are fiction. We do not check that any script or explanation is lawful where you work. You are responsible for what you say to real clients and for your license duties. We do not promise results.

10. Availability and changes. We aim to be available at all times. We do not guarantee it. Current status is public at 10before10.com/status/. We will not remove a feature you paid for mid-term without a credit or an equivalent. We may change these Terms with 30 days' notice by email and in the app. If you do not accept a change, cancel and we refund the unused part of any prepaid term.

11. Disclaimers and limits. The service is provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement, as far as the law allows. As far as the law allows, our total liability for any claim is limited to what you paid us in the twelve months before the claim, and we are not liable for indirect, incidental, special, consequential or punitive damages, or lost profits. Some places do not allow some of these limits; there they apply only as far as the law permits.

12. Governing law and disputes. Florida law governs these Terms, without regard to conflict-of-laws rules. Disputes go to the state or federal courts in Palm Beach County, Florida, and you consent to their jurisdiction. Either of us may use small-claims court where it qualifies. Nothing here takes away consumer rights that the law where you live does not let you waive.

13. Other terms. These Terms, the Privacy Policy, the AI disclosure and any organization order are the whole agreement; an order wins over these Terms for that organization where they differ. If a term is unenforceable, the rest stands. We may assign these Terms to a successor; you may not. Notices to us: hello@10before10.com, or 10BEFORE10, LLC, 700 NW 7th Drive, Boca Raton, FL 33486. Notices to you: your account email. Copyright notices (DMCA) go to our designated agent at dmca@10before10.com or 10BEFORE10, LLC, Attention: DMCA Agent, 700 NW 7th Drive, Boca Raton, FL 33486; what a notice must include is on our DMCA page, 10before10.com/dmca/.

This page is also published in Spanish. If the two versions differ, the English version governs.