30
situations
Expireds, owners selling alone, probate, your sphere, the listing presentation, price adjustments, recruiting.
For brokerages · Practice Before Performance™
Every agent ready before a real client hears them.
10before10 is daily AI role play for real estate agents who prospect by phone: a seller who sounds real, a scorecard after every call, and a 52-week plan built on the 3 P's to productivity success.
A new agent should not learn the listing agreement on a client, and a broker should know who is ready to dial. Unlimited practice every morning, your forms, your package and a thirty-day track, in one place. So you see who is cleared before they call, and no client is anyone's practice.
Pilot it with your team · 14 days, freeor book a 20-minute demo
The pilot is free · your forms uploaded in week one · a progress report by email at day 7 and day 14 · or make one practice call first. On iPhone, Android and the web for offices in any US state, in English or Spanish.On the web now for offices in any US state, in English or Spanish. The iPhone and Android apps are on the way.On the web now for offices in any US state, in English or Spanish. The Android app is on Google Play now; the iPhone app is on the way.
Built by brokers who still make the calls.Founded by Grant and Gia Freer, licensed Florida real estate brokers who still practice the calls themselves.
On your phone at 7:30 · on the web at your desk
What a broker sees
The roster, this morning
| Agent | Day | Forms | Practice | Cleared |
|---|---|---|---|---|
| Dana R. | 9 of 30 | 4 of 4 | Capable | Sep 26 |
| Marcus T. | 4 of 30 | 2 of 4 | Developing | Not yet |
| Priya S. | 22 of 30 | 4 of 4 | Advanced | Sep 12 |
| Omar K. | 1 of 30 | 0 of 4 | Emerging | Not yet |
Who walked which form and passed its quiz, who is practicing, who is cleared to call and why
Practice · scoredForms · quizzedYour checklist · tickedCommission figures · never
Marcus T. · day 4 of 30 · hear his practice call
Listing presentation · Marcus T. · 0:20
Seller: We're talking to two other agents this week.
Marcus: That's smart. How are you planning to choose between us? I ask because I'd rather answer that than guess at it.
Marcus: That's smart. How are you planning to choose between us? I ask because I'd rather answer that than guess at it.
His card · pass
One question before he moved on, in his own words, on your dialog.
Your handler · usedWould the seller nod? · 10 of 10Run that moment again · 90s
Tap to try
Hear another situation on your dialogs
The problem
Who is ready to dial today? Nobody is sure.
The new agent finished licensing school in May, sat through orientation, and is on the phone with a seller by June.
The listing agreement, the pre-listing package and the price conversation are all learned on the first client who asks. You find out who was ready after the call. Not before.
Your agent loses the appointment. Every unrehearsed call is a lead used as a drill. The seller does not call back for a second try.
You lose the listing. And the lead your office paid to get. A PDF in a shared drive is not a form an agent can explain to a buyer.
The seller loses an agent who could have helped. A client should never be a practice round. So we built one place: your dialogs, your forms, your package, and a cleared mark you and the agent both see.
How it works for a brokerage
Practice. Forms. Package. Cleared.
Four things your office already does by hand, on one engine, gated by what the agent actually did.
1
Practice on your dialogs
Your scripts and handlers installed as your bank. Every morning a prospect who sounds real raises your objections; the feedback card grades the call in the agent's own words.
Your handler, installed"Makes sense. What would you need to see in the first two weeks to know it's working?"
2
Walk your forms and your package
Upload the forms and the package items your office uses. An AI writes the walk-through, your manager reviews it, agents walk it, take the quiz and answer a client who asks.
3
Cleared before they call
Thirty days in four stages, gated by scored calls, the forms quizzes and your own checklist. When it is done, the agent is cleared to call and you both see the mark.
Dana R. · cleared Sep 26Stages 4 of 4 · forms 4 of 4 · checklist 9 of 9
Process grade: Capable · practice days: 23
Process grade: Capable · practice days: 23
See it
Twenty seconds of the real product.
The agent's call, the card and the forms walk. For the full walkthrough with voice, press Watch the walkthrough at the top of the page. A demonstration by the founders: the prospect and the client voice are an AI, and the card is written by an AI against a method written by people.
The pilot is free · your forms uploaded in week one · a progress report by email at day 7 and day 14 · or make one practice call first.
Nothing is billed until you choose seats.
Demonstration
Know Your Forms
Your forms, walked before the first deal.
Upload the forms your office uses, in any state. An AI writes a training walk-through of each one, section by section, in your office's words; your manager reviews it as an editable document before an agent sees it. Then agents walk the form with a moving spotlight, take the quiz, and answer a client's question graded on accuracy, plainness and the licensee line.
A client asks · Section 3, how title is held
The buyer
Can I just take title with my brother and skip the lawyer?
Your agent
How you hold title is a question for your own attorney, and I'd want you to ask one. What I can do is walk you through what this section says you're agreeing to.
AccuratePlain wordsRouted to counsel
An AI grades the answer and shows one good way to say it, including the route to the client's own attorney.
Know the Package
The pre-listing package, and the pricing conversation, on the same engine.
Every item that goes to a seller before the appointment, walked and quizzed. Situations tell the agent what to send and in what order. The cover-email builder carries your slots and your copy line.
And the pricing conversation is a live voice mode: the seller has read your own sample analysis and pushes for a number; the agent has to let the evidence set it.
Your package · before the listing appointment
Cover email · your copy line, the seller's name in the slot
Your sample market analysis · walked, quiz 4 of 4
Marketing plan · walked
Listing Agreement · due before the appointment
The pricing conversation · 0:20
"I read your analysis, and I still think we list at six-fifty." The agent has to let the evidence set the number, out loud.
Numbers
Your fields. Their ratios. A weekly one-on-one sheet.
Agents log their day in your organization's own fields. Ratios and goal math come from their own trailing numbers, or your planning ratios until they have enough of their own. Your system of record can feed the counts through an organization key.
Your organization sees practice, activity counts and readiness. It never sees an agent's commission figures, even when its own system reports them.
Weekly one-on-one · Dana R. · week of Oct 6
Contacts · appointments · agreements61 · 6 · 2
Contacts per appointment, trailing four weeks9.8
Goal math: appointments a week for 18 closings2.1
The recurring one thingAsk at the price opening
Pipeline: follow-ups due this week4
Last week's grid, the ratios, the goal math, the recurring one thing and the pipeline. Commission figures, never.
The onboarding track
Thirty days. Cleared before they call.
Four stages gated by scored practice calls, your own checklist ticked by the broker or the office, the day-one forms walked and their quizzes passed, and a cleared-to-call mark that you and the agent both see.
1
Your checklist
Your administrative items, in your words, with the owner who ticks each one: the broker, the office, or the agent's own record. Items can carry a value: a select, a multiselect, a date.
2
Gates from practice
Each stage opens on real scorecards: a pass on the situations that matter, an assessment on hard calls, the forms quizzes at eighty percent.
Stage 2 · opens on
Expired call · pass · Oct 3
FSBO call · pass · Oct 7
Assessment · hard mode · due
Listing Agreement quiz · 88%
3
Cleared to call
When the stages, the compliance items, the systems items and the forms are done, the agent is cleared to call. The broker hears about it; the nudge goes out when someone stalls.
Cleared to callPriya S. · Sep 12
Stages 4 of 4 · forms 4 of 4 · checklist 9 of 9
Seen by the broker and the agent. A nudge went to Omar K. on day 6.
Stages 4 of 4 · forms 4 of 4 · checklist 9 of 9
Seen by the broker and the agent. A nudge went to Omar K. on day 6.
What is different
One place, gated by what the agent did.
What is different for a broker. Practice, forms, package and the track in one place you control, graded against your own dialogs. Never dollars, never recordings of real calls, never a session cap on any seat.
Cleared means something. The mark comes from scored calls, passed quizzes and ticked items, not from a sign-in. You and the agent see the same mark.
Your forms, your words. An AI writes the walk-through from the forms you upload; your manager publishes it. Nothing is shipped by us, and the licensee line is held on every answer.
Graded on what they did, not what they recited. The card grades whether the agent found the motivation, handled each objection and closed or asked the next question, and left something useful, in their own words.
The nudge, not the meeting. When an agent stalls, the nudge goes out. Your weekly one-on-one starts from the sheet, not from memory.
English and Spanish, written natively. The Spanish prospect sounds like your market, and the Spanish walk explains the English form without translating it. See Practice in Spanish
What every agent gets
Everything, in every seat.
Agents get a seller who sounds real, any time, and a card after every call. Leaders see who is actually practicing.
A practice call, any time. A seller who sounds real and pushes back. All thirty situations, from expireds to offers.
A card after every call. The one thing to fix, how they sounded, and ten skills graded.
Hey Ten™. A voice coach they can ask anything, then practice from.
The 52-week plan. One action a day, so practice becomes a habit.
English and Spanish. Calls and cards in both. Switch any time.
Your own scripts (10+ seats). Your team's or coach's dialogs, installed.
A leader's view (10+ seats). Who practiced, every card, voice notes, challenges. Never their production.
Proof during the pilot. Progress reports on day 7 and day 14, with the roster.
Web, mobile or both. At your desk or in your hand. One account.On the web now, at the desk or in your phone's browser. The iPhone and Android apps are on the way.On the web now, at the desk or in your phone's browser. The Android app is on Google Play now; the iPhone app is on the way.
What it costs
One price list. The same for everyone.
Brokerages · 10 or more seats
$29 / seat / month
or $290 a seat a year · monthly by card; yearly by card or invoice · every seat unlimited · forms, package, onboarding and numbers included
- Unlimited practice calls on your dialogs, every seat
- Know Your Forms and Know the Package on your uploads
- The thirty-day track with your checklist and the cleared mark
- The roster, the weekly one-on-one sheet, the organization key
Nothing is billed until you choose seats.
The pilot
Free for fourteen days
your forms uploaded first · a progress report by email at day 7 and day 14
- Your dialogs installed and two of your forms walked
- Every agent practicing each morning, unlimited calls
- The roster in both progress reports
- Then you decide; nothing is billed until you do
Twenty minutes on a sample office: the call, the card, the walk and the roster.
What your membership includes
Every call you make, rehearsed first.
Pick this morning's conversation. A seller with a personality, a market and a reason to say no is waiting, and no two mornings play the same.
52
week plan
Skills, sales tracking, productivity and growth. One action a day, a theme each month, a review every quarter.
1,000
seller conversations
Real situations behind each call: the house, the timeline and the reason they have not moved.
nearly
800
seller objections
The everyday ones you hear this week, at four levels from Beginner to Expert.
44,800scenarios · seller, personality, level, language and mood4seller personalities · Driver, Analytical, Amiable, Expressive300objection handlers · each tied to the situation where you will hear it2languages · English and Spanish, written natively
One published price for everyone. Pay yearly: 12 months for the price of 10. A team of 3 to 9 agents: $39 an agent a month or $390 a year, on the team leader's card, 7 days free. At ten agents, every seat moves to $29.
Proof
Day one against day ninety.
Your newest agent's first practice opening, kept with their consent, beside the same opening ninety days later. Nothing we could write is as convincing as an agent's own voice changing. The two clips here are a demonstration by the founders; the first consented recordings from the founding cohort replace them.
Day one0:14
"Hi, um, this is Dana, I'm a, a real estate agent, I was just calling because…"
Delivery · partlyWould the seller nod? · 4 of 10
Day ninety0:09
"Hi Tony, it's Dana with Northside Realty. Your listing came off the market on Monday, and I'm calling to ask one question."
Delivery · own wordsWould the seller nod? · 9 of 10
Who built this
Two brokers who practiced two hours a day.
We froze on the phone too. Then we practiced: two hours a day, six days a week, for years, and ran role-play groups by hand for agents who wanted the same.
10before10™ is that habit: ten minutes before ten, or any hour you choose, with no scheduling, no favor owed and no embarrassment. You make the call, the card names one thing to fix, and tomorrow's drill comes from it.
Grant and Gia Freer are licensed Florida real estate brokers; the method the card applies is written by people and published in full.
The AI plays the prospect and the client and writes the card. It never decides anything about an agent; your office does.
A practice partner at 7:30. Your card before the first real call. Read the method · How AI is used here
Hear it from us
In fourteen days your roster shows who is cleared to call.
Upload two forms and send your scripts. Your agents practice every morning, walk the forms, and a progress report by email shows you the roster at day 7 and day 14.
Pilot it with your teamNothing is billed until you choose seats.
Answers
Practice these calls
What do I say when an expired seller says the last agent did nothing?When an expired seller says the last agent did nothing, do not agree and do not defend. As…How do I prospect a multifamily property owner?Multifamily owners think in numbers and time. Identify plainly, say why you are calling, a…How do I practice a listing presentation?Practice a listing presentation in pieces, out loud, with a partner who asks real question…How do I price a listing with the seller instead of for them?Bring the sales, ask the seller what they see before you say what you think, and let them …What do I ask a seller before the listing appointment?Confirm motivation, timing, and every decision maker, hear their view on price, and send t…How do I bring up a price adjustment with my seller?Bring the showings, the feedback and the comps, then let the seller draw the conclusion. W…
Who it's for
AgentsPractice calls with an AI prospect and a card after each oneTeams and brokeragesEvery agent practicing your dialogs, with a board that shows progressKnow Your FormsPractice the paperwork before the first dealBoards and associationsMembers learn your contract and practice the client questionsSchoolsContract walk-throughs and exams inside your courseCoachesYour students practice your dialogs every morningVendorsYour reps practice with an agent who sounds like your buyersWhite label and licensingOffer 10before10 under your own brand, scripts and formsAffiliatesInvite your role-play partner; you both practice every morning
Company
AboutGrant and Gia Freer, the brokers who built itThe methodThe ten rules and ten domains, published in fullPress and brandCompany facts, the founders and the logo kitContactSend a note; a person on the team answersCareersThe team building daily role play, and open rolesWhat's newChanges to the calls, the cards and the app, by dateStatusWhether the calls, the app and the site are running nowIdeas and feedbackTell us what worked and what did not, in your own wordsHelp centerPlain answers to the questions agents ask
Questions
Honest answers.
Do you ship any association's forms?No. You upload the blank forms you have the right to use for training. The page images and text stay inside your organization, like your scripts.
Is the forms walk-through legal advice?No. It explains what a document says and sends every legal question to the client's own attorney and the agent's broker. Your manager acknowledges that before the first upload, and the state rules shown are a dated reference your office checks against its own state's rules.
Can we see our agents' numbers?Activity counts, yes, in your own fields, with a weekly one-on-one sheet per agent. Commission figures, never; if an agent logs them, they are encrypted and only the agent sees them.
Can our CRM feed the numbers?Yes, through an organization key your admin creates and can revoke. The agent's own entry for a day wins unless you choose to overwrite, and both are shown. Dollar fields are refused.
What if an agent leaves us?The seat returns to you. The agent keeps a personal history on an individual account; your forms, dialogs and package do not go with them.
Does it work in Spanish?Yes. The Spanish is written natively, not translated. A Spanish edition of a form's walk-through explains the English form; the document the client signs stays as your state publishes it.
Can we export our data?Yes, any time, from the organization page: members, installed content, practice and activity records. Never an agent's encrypted commission figures or transcripts.
What does the pilot involve?Fourteen days, free: your forms uploaded in week one, a progress report by email at day 7 and day 14, with the roster in it. Nothing is billed until you choose seats.
What is the onboarding track?Thirty days in four stages. Each stage opens on real scorecards: a pass on the situations that matter, an assessment on hard calls, the day-one forms walked and their quizzes passed at eighty percent, and your own checklist ticked by the broker, the office or the agent. When it is done the agent is cleared to call, you both see the mark, and the nudge goes out when someone stalls.
The prospect and the client voice are an AI. The card is written by an AI against a method written by people and published in full; the walk is training, not legal advice, and your office decides who is cleared.