About

Built by brokers who still make the calls.

10before10 is daily AI role play for real estate agents who prospect by phone: a seller who sounds real, a scorecard after every call, and a 52-week plan built on the 3 P's to productivity success.

Founded by Grant and Gia Freer, licensed Florida real estate brokers who still practice the calls themselves. On the web and on Android now, in English or Spanish, for agents in the United States and Canada. The iPhone app is on the way.

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The walkthrough · About
This performance features a synthetic performer. A demonstration by the founders. The prospect and the client voice are an AI; the card is written by an AI against a method written by people. Book a 20-minute demo
Read the transcript
  • About
  • Built by brokers who still make the calls.
  • Built by brokers who still make the calls.
  • Grant and Gia Freer, licensed Florida real estate brokers, froze on the phone too.
  • The story
  • Two brokers who practiced two hours a day.
  • Then they practiced: two hours a day, six days a week, for years, and ran role-play groups by hand for agents who wanted the same.
  • The method
  • What the card applies: Practice Before Performance, ten rules and ten domains, published in full. Feedback after every call. Honest form only.
  • Our promises
  • What we will never do. We never sell leads or data. We never listen to a real call. The AI never decides anything about an agent.
  • Write to us
  • 10before10 is a Florida company. Write to hello at 10before10 dot com, and a person answers.
  • Book a twenty-minute demo, or try a call now.
The story

Two brokers who practiced two hours a day.

We froze on the phone too. Then we practiced: two hours a day, six days a week, for years, and ran role-play groups by hand for agents who wanted the same. Whoever played the prospect gave the agent feedback after every call.

10before10™ is that habit: ten minutes before ten, or any hour you choose, with no scheduling, no favor owed and no embarrassment. You make the call, the card names one thing to fix, and tomorrow's drill comes from it.

Gia has priced and sold homes in Palm Beach and Broward counties since 2000. Grant builds the systems. The method the card applies, ten rules and ten domains, is written by them and published in full. An AI plays the prospect and writes the card; it never decides anything about an agent.

Gia and Grant Freer have closed 769 transactions and $205,777,527 since 2000, 673 of them since 2013. Beaches MLS, agent production report, as of November 1, 2026.

  • Grant Freer: licensed Florida real estate broker, license BK3077984; licensed since 1997
  • Gia Freer: licensed Florida real estate broker, license BK689801; selling homes in Palm Beach and Broward since 2000
  1. 1997 · Grant licensed
  2. 2000 · Gia starts selling in Palm Beach and Broward. Years of two-hour mornings and hand-run role-play groups follow.
  3. 2026 · 10before10™
How we built the AI seller

“Gia and I built it from what we've learned making these calls ourselves and running role-play groups with top-producing agents for years, so the seller says what real homeowners say and only reveals why they're moving when the agent asks the right questions.”

Grant Freer, co-founder

How we build the seller stays in-house. The quickest way to judge it is to take a call. Try a call now

The method

What the card applies.

Practice Before Performance™

Ten rules and ten domains, published in full.

Feedback after every call

What you did well, how many times you asked, and the one thing to fix.

Honest form only

Language patterns that help a seller think, never ones that push.

Read the method
Our promises

What we will never do.

We never sell leads or data.We never listen to a real call.The AI never decides anything about an agent.
Write to us

10before10, LLC is a Florida company. We sell to agents, teams, brokerages and coaching companies, boards, associations and MLSs, schools, and companies that sell to agents.

Write to us at hello@10before10.com. A person answers.

Try a call nowor book a 20-minute demo
Company
The methodThe ten rules and ten domains, published in fullPress and brandCompany facts, the founders and the logo kitContactSend a note; a person on the team answersCareersThe team building daily role play, and open rolesAffiliatesInvite your role-play partner; you both practice every morningWhat's newChanges to the calls, the cards and the app, by dateStatusWhether the calls, the app and the site are running nowIdeas and feedbackTell us what worked and what did not, in your own wordsHelp centerPlain answers to the questions agents ask
Who it's for
AgentsPractice calls with an AI prospect and a card after each oneTeams and brokeragesEvery agent practicing your dialogs, with a board that shows progressBrokeragesEvery agent ready before a real client hears themKnow Your FormsPractice the paperwork before the first dealBoards and associationsMembers learn your contract and practice the client questionsSchoolsContract walk-throughs and exams inside your courseCoachesYour students practice your dialogs every morningVendorsYour reps practice with an agent who sounds like your buyersWhite label and licensingOffer 10before10 under your own brand, scripts and forms
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