For coaching companies · Practice Before Performance™

Your dialogs, practiced every morning by every student.

10before10 is daily AI role play for real estate agents who prospect by phone: a seller who sounds real, a scorecard after every call, and a 52-week plan built on the 3 P's to productivity success.

You teach the words. Every morning, your students practice them until the words are their own.

The prospect raises your objections, the feedback card grades whether the student did the thing in their own words, and you read the call and leave a thirty-second note. So your students come to the next session with the reps done, and you coach what you heard.

Role-play on demand. Any hour, no partner, nothing to schedule.

Pilot it with your team · 14 days, free or book a 20-minute demo

Students on seats at $29 a seat a month or $290 a year (10 or more), or each student on their own plan through your referral link. Both, if you want. Your content stays yours, and the app names you as its source.

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On iPhone, Android and the web, in English or Spanish, for agents in the United States and Canada.On the web now, in English or Spanish, for agents in the United States and Canada. The iPhone and Android apps are on the way.On the web now, in English or Spanish, for agents in the United States and Canada. The Android app is on Google Play now; the iPhone app is on the way. One account; your cards and your streak follow you.

A student's card · your note on it

Expired listing · Marcus T. · pass

This performance features a synthetic performer. The voices in this sample are AI.

Seller: We already have a nephew who just got his license, so we sort of have to give him a shot before we hand this to anyone else.
Marcus: Got it, family loyalty matters. Has your nephew already been given a shot at this, or is that still something you're deciding?
Seller: Nothing's been decided with him, no. I only mentioned it because it's on my mind. Let's just keep Thursday at 6:00 and look at the numbers together then.
Marcus: Sounds good, Thursday at six it is. I'll call the day before to confirm, and bring the comps along with what happened on the last listing's pricing. Before I come out, a couple quick questions so I'm prepared, do you have two minutes?
Seller: Okay, Thursday at 6:00, then. We'll see you at the house.

His card · pass

He respected the family tie and asked whether the nephew was decided. Nothing was.

Language patternWhat this isA question in their words"Family loyalty matters. Have you already given your nephew a shot, or are you still deciding?"

Your handler · usedDelivery · own wordsRun it again · 90s

Tap to try

Hear the student's other calls

Your note stays on the card it was left on.

Your note on the card

Coach · 0:12 / 0:31

"Good pace. Next time, ask what they'd need to be sure of before you answer the commission question."

Built by brokers who still make the calls.Founded by Grant and Gia Freer, licensed Florida real estate brokers who still practice the calls themselves.

Hey Ten™What do I say to "we're going to relist with the same agent"?Practice it now

The problem

What happens to Tuesday's dialog by Friday?

You teach the dialog on Tuesday. The student practices it once in the room, then on a real expired on Wednesday morning, and you hear about the call three weeks later, from memory, if at all.

You find out what stuck after the calls. Not before.

If you teach language patterns, the card reinforces them after every call: one neuro-linguistic programming (NLP) pattern to try, honest form only.

Nobody will role-play at seven. The partner is asleep, the group meets Thursday, and the calls are made at eight. Real estate role play at seven is the point.

Your program gets judged on calls you never heard. The same habit survives the program: the commission answered before the question, the hire assumed, the close never asked for.

So we built the practice partner. A prospect who raises your objections every morning, a card graded on the moves in the student's own words, and your note on it by the next day.

How It Works

Install. Practice. Coach.

Twenty minutes to install one dialog and make a call against it. Your program after that.

Install

Send your dialogs and handlers. Each line is checked once against ten rules most good coaches already teach; a line that fails comes back with the reason and, usually, a version that passes.

Your objection · installed"We want to try selling it ourselves first."

Your handler · checked, passes"Makes sense. What would you need to see in the first two weeks to know it's working?"

Your students practice

Every morning, on your objections, in their own words. The card suggests your line when they lose the thread.

A practice card: the objection, the move and the line

You coach

A coach role: read a student's call, leave a voice note on the card, see the cohort's week and the recurring one thing.

Your cohort · week 4 · quarter 1

12 students, 10 practicing. The recurring one thing: the commission answered before the question.

See it

Twenty seconds of the real product.

The student's call and the card with your note, in the real product. For the full walkthrough with voice, press Watch the walkthrough at the top of the page. A demonstration by the founders: the prospect and the client voice are an AI, and the card is written by an AI against a method written by people.

One account; your cards and your streak follow you.

Demonstration

What a coach sees

Who practiced, what moved, and the one thing that keeps coming back.

Practice days, streaks, the ten habits over weeks, and the weekly one-on-one sheet per student: last week's numbers in your fields, ratios, goal math, the pass rate and the recurring one thing. Students' dollars belong to the students.

12students10practicingweek 4of 52

The coach view · spring cohort

Spring cohort · week 4 · quarter 112 students

Student	Days	Process	One thing
Marcus T.	4	Developing	Commission first
Dana R.	5	Capable	Ask at the opening
Priya S.	5	Advanced	Follow-up

Sample data

Your note on Marcus's card0:31

0:12 / 0:31

Thirty-second voice notes on any card. The student hears it before tomorrow's call.

Your content

Yours, inside your organization, removed the day you ask.

Your dialogs, your Know Your Forms walk-throughs on the forms your students use, your pre-listing package and your planning ratios are installed as your organization's content under a license to us for your students only. Nothing of yours is used for anyone else. The method the card grades against is published in full and is the same for everyone.

Your objectioninstalledYour handlercheckedPassesyour students only

Your bank, installed · your name on it

Your objection"We want to try selling it ourselves first."

Your handler"Makes sense. What would you need to see in the first two weeks to know it's working?"

CheckedPasses. Installed for your students only; the app names your company as the source.

The prospect raises your objection tomorrow morning. When a student loses the thread, the card suggests your line, in the student's own words.

What is different

We are not a competing coaching company. We are the practice between your sessions.

What we will not do. We never coach your students, never share your bank, never show you a student's dollars, and never grade a student against your wording.

Graded on the moves, not the wording. The card grades whether the student did the thing, in their own words, and quotes their own call back to them. Your line is suggested, never required.

Your name on it. The app names your company as the source of the bank. Students know whose dialog they are practicing.

The note by the next morning. You read the call, leave thirty seconds on the card, and the student hears it before tomorrow's prospect.

A habit, not a session. It starts with ten minutes before ten, and the 52-week plan your cohort starts together carries it through the year, with unlimited calls.

Two ways in, side by side. Students on seats, your public link, or both, with the same disclosure rules.

Two ways in

Seats, or your link. Or both.

Students on seats · 10 or more

$29 / seat / month

or $290 a seat a year · monthly by card; yearly by card or invoice · your bank installed · the coach role and the dashboard

Unlimited practice calls for every student, every mode
Web, mobile or both: at their desk or in their handOn the web now; the iPhone and Android apps are on the wayOn the web now; the Android app is on Google Play now; the iPhone app is on the way
Your dialogs installed under license, for your students only
The coach role: read the call, leave the note, see the cohort's week
Cohorts start your program together on the 52-week plan

Pilot it with your team · 14 days, free

Twenty minutes on a sample program. Nothing is billed until you choose seats.

Your link

Free

Partner terms once three students join through your link.

Tracked by link; the terms are on your account page
Your students keep their own account and cards
Runs beside seats with the same disclosure rules
Non-exclusive, always

Get your invite link

The affiliate program has the terms and the disclosure rules.

Proof

Day one against day ninety, on your dialog.

A student's first practice opening, kept with their consent, beside the same opening ninety days later, on your objection. The two clips here are a demonstration by the founders; the first consented recordings from a partner program replace them.

Day one0:14

"Hi, um, this is Marcus, I'm a, a real estate agent, I was just calling because…"

Delivery · partlyWould the seller nod? · 4 of 10

Day ninety0:09

"Hi Tony, it's Marcus with Northside Realty. Your listing came off the market on Monday, and I'm calling to ask one question."

Delivery · own wordsWould the seller nod? · 9 of 10

Who built this

Two brokers who practiced two hours a day.

We froze on the phone too. Then we practiced: two hours a day, six days a week, for years, and ran role-play groups by hand for agents who wanted the same.

10before10™ is that habit: ten minutes before ten, or any hour you choose, with no scheduling, no favor owed and no embarrassment. You make the call, the card names one thing to fix, and tomorrow's drill comes from it.

Grant and Gia Freer are licensed Florida real estate brokers; the method the card applies is written by people and published in full.

The AI plays the prospect and writes the card. It never decides anything about a student; you do.

A practice partner at 7:30. Your card before the first real call. Read the method · How AI is used here

Hear it from us

One dialog. One call. Twenty minutes.

Send one dialog. We install it while we talk, you make a call against it, and you read the card the way your students will.

Pilot it with your team · 14 days, free

Your content stays yours, and the app names you as its source.

Answers

Practice these calls

How do I run a role-play group for real estate agents?One scenario a session, a prospect player who answers only what is asked, one thing to fix…How many practice calls a week should a real estate agent make?Nobody has measured the right number. One short practice call a day, aimed at your weakest…What should a real estate call scorecard measure?A useful call scorecard grades what the agent did, not script match, names one thing to fi…How do I get over call reluctance in real estate?Call reluctance is the dread before a prospecting call. It fades when the words have been …How do I sound natural on a prospecting call instead of reciting?You sound natural when the lines are yours: practiced until you can say them in your own w…What do I say in the first thirty seconds of a real estate cold call?Four parts, in order: who you are, why you are calling, a fair time check, then your first…

All the answers

Who it's for

AgentsPractice calls with an AI prospect and a card after each one Teams and brokeragesEvery agent practicing your dialogs, with a board that shows progress BrokeragesEvery agent ready before a real client hears them Know Your FormsPractice the paperwork before the first deal Boards and associationsMembers learn your contract and practice the client questions SchoolsContract walk-throughs and exams inside your course VendorsYour reps practice with an agent who sounds like your buyers White label and licensingOffer 10before10 under your own brand, scripts and forms AffiliatesInvite your role-play partner; you both practice every morning

Company

AboutGrant and Gia Freer, the brokers who built it The methodThe ten rules and ten domains, published in full Press and brandCompany facts, the founders and the logo kit ContactSend a note; a person on the team answers CareersThe team building daily role play, and open roles What's newChanges to the calls, the cards and the app, by date StatusWhether the calls, the app and the site are running now Ideas and feedbackTell us what worked and what did not, in your own words Help centerPlain answers to the questions agents ask

Questions

Honest answers.

Does this replace our coaching?No. It is the practice between sessions and the homework graded by the next morning. You still decide what to teach; the card shows you who needs what.

Who owns our dialogs?You do. They are installed under a license to us for your students only, and removed the day you ask.

Does the card grade our wording?No. It grades what the student did, in their own words, against ten rules most good coaches already teach. Your line is suggested, never required.

Can our students practice our forms and our package?Yes. Know Your Forms and Know the Package take your uploads and your items; the same engine walks, quizzes and grades them.

Can we be both a partner and an affiliate?Yes. Students on seats and your public link run side by side with the same disclosure rules.

What does a coach see?Who practiced, what moved and the one thing that keeps coming back: practice days, streaks, the ten habits over weeks, and the weekly one-on-one sheet per student with last week's numbers in your fields, the ratios, the goal math and the pass rate. Students' dollars belong to the students.

Can I load my own scripts?Yes. Your dialogs and handlers are installed as your own bank, checked once against the ten rules, and your students' prospects use them.

Can my clients practice in Spanish?Yes, written natively, not translated. See Practice in Spanish

What does it cost me and my clients?Students on seats at $29 a seat a month or $290 a year (10 or more), or each student on their own plan through your referral link. Both, if you want.

The prospect is an AI. The card is written by an AI against a method written by people and published in full. It never decides anything about a student; you do.