For companies that sell to agents · portals, CRMs, lenders, title

Your reps practice on an agent who sounds like the market.

An agent takes vendor calls all week and has learned to end them fast. Your newest rep learns that on your leads, one burned call at a time. Give every rep ten minutes each morning with a practice agent to call first: busy, skeptical, already using a competitor, raising your objections in your customers' words.

Pilot it with your team · 14 days, free or book a 20-minute demo

Your bank installed first · a progress report by email at day 7 and day 14 · nothing billed until you choose seats. On iPhone, Android and the web, in English or Spanish.

Built by brokers who still make the calls.Founded by Grant and Gia Freer, licensed Florida real estate brokers who still practice the calls themselves.

On your phone at 7:30 · on the web at your desk

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Hear a practice call

Discovery call · Sean Larsen · 0:42

This performance features a synthetic performer. The voices in this sample are AI.

Sean: Okay, that's something. Still, I tried something like this before and it didn't work.
Rep: What did you try, and what happened with it?
Sean: Some auto-text follow-up thing a while back. It blasted everybody with the same canned message and half my leads got annoyed. A few told me to stop texting them. Didn't last long.
Rep: That's a real bad experience, and I get why it soured you on the category. Since you're locked into a contract right now, I don't want to push a pitch, can I just get a sense of when that renewal date is, so I call you back at the right time?
Sean: Nine more months. That's when it's up. If you want to show me how yours is different, come by the office and we'll look at it.

The card · pass

You asked what went wrong before you said a word about your tool, and he invited you to the office.

Language patternWhat this isA question in their words"You tried one before and it didn't work. What happened with it, and what would a tool have to do differently for you?"

Delivery · own wordsWould the agent nod? · 9 of 10Run it again · 90s

Tap to try

Hear your objections, raised

3 of the objections your bank carries.

Objections raised this week

1"I already use a competitor."

2"How much is it?"

3"Take me off your list."

The problem

The call your reps make all day is the call agents end all day.

Most vendor calls open with a claim, ask only for a demo, and end when the agent says "send me something." The rep logs it as a follow-up. The agent logs it as one more reason not to pick up.

Ramp happens on real leads. A new rep's first two hundred calls are practice, whether you call them that or not. The agents on the other end are your customers.

Managers cannot hear every call. So the same habit survives another quarter: the claim not in the deck, the demo pushed before the question, the competitor run down.

So we built the practice agent. One who sounds like the market, with your facts and objections as the bank, a scorecard after every call, and a dashboard that shows who practiced and what moved.

How It Works

Install. Pilot. Roll out.

Three steps, and the first two fit inside a month.

Install

Send us what a new rep should know on day one: what the product does, the price, what it does not do, the ten objections your reps hear most, and the talk tracks you already use. We install it as your team's bank, usually inside a week.

Your objection, installed"Leads from you people are garbage."

Your handler"That's fair, and I'd rather know what happened than argue with it. What did you get, and what did you do with it?"

Pilot

One team of ten to thirty reps, fourteen days, free. Every rep gets the ten-minute call each morning and a card after it. You get a progress report by email at day 7 and day 14.

Day 7 progress report

Rep	Days	Moved
Jordan B.	5	Price question ↑
Sam O.	4	Opening ↑
Lena K.	5	Next touch ↑

Sample data

Roll out

Seats for the team, a bank per product line, managers leaving thirty-second notes on cards, new-hire cohorts on the same plan. Nothing is billed until you choose seats.

New-hire cohort · week 2

JBSOLKCDAMRTPNEV

Eight reps, seven practicing, the price question moving from "it depends" to a plain answer for five of them.

See it

Twenty seconds of the real product.

The morning call and the card, in the real product. For the full walkthrough with voice, press Watch the walkthrough at the top of the page. A demonstration by the founders: the prospect and the client voice are an AI, and the card is written by an AI against a method written by people.

Your bank installed first · a progress report by email at day 7 and day 14 · nothing billed until you choose seats.

The pilot is free: one team, fourteen days, your bank installed first, a progress report by email at day 7 and day 14. Nothing is billed until you choose seats.

Demonstration

What a manager sees

Practice, movement and the objections. Never compensation.

Practice days, streaks, the ten habits moving per rep and for the team, which objections the practice agent raised most, and the calls themselves. Compensation and pipeline figures live in your systems, not ours.

Team dashboard

Rep	Days	Streak	Process	Moved
Jordan B.	5	19	Capable	Price question ↑
Sam O.	4	8	Developing	Opening ↑
Lena K.	5	33	Advanced	Next touch ↑
Chris D.	1	0	Emerging	-

Sample data

Practice, streaks, process grade and habit movement per rep and for the team.

The manager's note

Thirty seconds on the card, heard before tomorrow's call.

A manager hears the call, leaves a voice note on the card, and sees which of your objections the practice agent raised most and how the team handled each. "Take me off your list" is graded as an instant fail if the rep keeps talking.

Manager's note · Sam O.

Note on Sam's card0:24

0:09 / 0:24

"Good opening. When she asks the price, say it. 'It depends' is the line that ends the call."

Raised most"I already use a competitor." · handled by 6 of 8

Instant fail"Take me off your list." · honored first time by 8 of 8

The card is the homework your managers never had time to grade.

What is different

Practice before the real calls, graded against your own facts.

What we will not do. We never sell leads, data or introductions to agents, never see your customer list, never show you compensation or pipeline figures, and never listen to a real call.

Live Cues, on the live call. Before a rep dials, the objections agents actually raise are one tap away, with your handler and the move in bold. The rep taps what was said, and the practice agent raises it the next morning.

Ask at every opening. A rep who answers the agent's question and never asks for the walkthrough leaves the opening on the desk. The card counts openings against closes; the closing drill passes on four closes with two real times each.

Your facts, and nothing else. The practice agent knows what your product does, what it costs and what it does not do, from the documented facts you give us. A rep who improvises a claim hears about it on the card.

Graded on what they did, not what they recited. The card grades whether the rep named the call, asked before pitching and said the price once, plainly, in their own words.

Non-exclusive, never shared. We work with your competitors too. They never see your bank, your objections or your dashboard, and you never see theirs.

Your bank, and the one condition

Your facts, your objections, and a standard that protects your brand.

The practice agent knows what your product does, what it costs and what it does not do, from the documented facts you give us, and nothing else. Every line your reps practice is checked once against a standard most sales leaders already wish every rep followed.

No claim not in the documented facts. No figure presented as what the agent will earn or close.

No competitor or current tool disparaged, even when the agent invites it.

"Take me off your list" honored the first time. Logged, ended, no second attempt.

Why the standard matters to you. Every call your reps make is a brand impression on a customer who talks to other agents. A rep who practices honest calls makes honest calls.

A line that fails the check comes back with the reason and, usually, a version that passes.

What it costs

One price list. The same for everyone.

Sales teams · 10 or more seats

$29 / seat / month

or $290 a seat a year · monthly by card; yearly by card or invoice · one bank included

Unlimited practice calls for every seat
Your product facts, objections and talk tracks installed as the bank
The discovery call and the renewal call, plus your own dialogs
Team dashboard, objections raised, managers' voice notes
English and Spanish, written natively

Pilot it with your team · 14 days, free

The pilot is free: one team, fourteen days, your bank installed first, a progress report by email at day 7 and day 14. Nothing is billed until you choose seats.

3 to 9 reps

$39 / rep / month

or $390 a year · on one card · 7 days free

Unlimited practice calls and a card after every call
Hey Ten™ and the 52-week plan
English and Spanish
Your own bank, the discovery and renewal calls and the team dashboard start at ten seats
At ten, every seat moves to $29

The page for teams and brokerages

Agents on your channel are on the same price list. They practice the listing conversation, not the vendor call.

Proof

Day one against day ninety.

A rep's first practice opening, kept with their consent, beside the same opening ninety days later. Nothing we could write is as convincing as a rep's own voice changing. The two clips here are a demonstration by the founders; the first consented recordings from a pilot team replace them.

Day one0:14

"Hi, um, this is Sam from, uh, we're a lead platform, I was hoping to show you a quick demo…"

Delivery · partlyWould the agent nod? · 4 of 10

Day ninety0:09

"Priya, it's Sam, and this is a sales call, so one question and I'll let you go: what's working for you right now, and what isn't?"

Delivery · own wordsWould the agent nod? · 10 of 10

Who built this

Two brokers who practiced two hours a day.

10before10 is daily AI role play for real estate agents who prospect by phone: a seller who sounds real, a card after every call, and a 52-week plan built on the 3 P's to productivity success.

We froze on the phone too. Then we practiced: two hours a day, six days a week, for years, and ran role-play groups by hand for agents who wanted the same.

10before10™ is that habit: ten minutes before ten, or any hour you choose, with no scheduling, no favor owed and no embarrassment. You make the call, the card names one thing to fix, and tomorrow's drill comes from it.

Grant and Gia Freer are licensed Florida real estate brokers; the method the card applies is written by people and published in full.

The AI plays the agent and writes the card. It never decides anything about a rep; your managers do.

A practice partner at 7:30. Your card before the first real call. Read the method · How AI is used here

Hear it from us

One team. Fourteen days. Your bank.

Send what a new rep should know on day one. We install it, your reps practice every morning, and a progress report by email shows you the movement at day 7 and day 14.

Pilot it with your team · 14 days, free

Nothing is billed until you choose seats.

Answers

Practice these calls

How do you tell an objection from a condition?An objection is a concern a good answer or question can resolve. A condition is a fact no …How do I handle "we want to think about it"?When sellers want to think about it, ask which part, answer it and close again with two da…How do I sound natural on a prospecting call instead of reciting?You sound natural when the lines are yours: practiced until you can say them in your own w…How do I follow up with a lead who said "not yet"?Not yet is a timeline, not a no. Call on the day you said you would, open from memory, del…What do I say in the first thirty seconds of a real estate cold call?Four parts, in order: who you are, why you are calling, a fair time check, then your first…

All the answers

Who it's for

AgentsPractice calls with an AI prospect and a card after each one Teams and brokeragesEvery agent practicing your dialogs, with a board that shows progress BrokeragesEvery agent ready before a real client hears them Know Your FormsPractice the paperwork before the first deal Boards and associationsMembers learn your contract and practice the client questions SchoolsContract walk-throughs and exams inside your course CoachesYour students practice your dialogs every morning White label and licensingOffer 10before10 under your own brand, scripts and forms AffiliatesInvite your role-play partner; you both practice every morning

Company

AboutGrant and Gia Freer, the brokers who built it The methodThe ten rules and ten domains, published in full Press and brandCompany facts, the founders and the logo kit ContactSend a note; a person on the team answers CareersThe team building daily role play, and open roles What's newChanges to the calls, the cards and the app, by date StatusWhether the calls, the app and the site are running now Ideas and feedbackTell us what worked and what did not, in your own words Help centerPlain answers to the questions agents ask

Questions

Honest answers.

Do you sell leads, data or introductions to agents?No, and we never will. Your customer list stays yours; we never see it.

Do you work with our competitors?Non-exclusive means yes. It also means they never see your bank, your objections or your dashboard, and you never see theirs.

Does this replace our sales training?No. It is the practice between sessions and the homework graded by the next morning. Your managers still decide what to teach; the card shows them who needs what.

Can managers see the calls?Yes: the transcripts and the cards for their team. No audio is kept. Never compensation or pipeline figures.

What do we have to send you?What a new rep should know on day one: what the product does, the price, what it does not do, the ten objections you hear most, and the talk tracks you use. About a week to install.

What if one of our lines fails the check?It comes back with the reason and, usually, a version that passes. The standard is the one good sales leaders already teach.

Security review, data-processing agreement?Yes. Send your security questionnaire and your data-processing agreement to hello@10before10.com, and we complete both before your team starts. Transcripts are stored for your account and deleted on request. No audio is kept.

Does it work in Spanish?Yes, written natively, not translated. The practice agent sounds like the market your reps call.

Who built this?Two Florida real estate brokers who practiced their own calls two hours a day for years, and who still practice them.

The practice agent is an AI. The card is written by an AI against a method written by people and published in full. It never decides anything about a rep; your managers do.