ONE YEAR, A WEEK AT A TIME

The 52-Week Plan

The first weeks build your daily routine: Practice. Prospect. Present.

Follow up your leads and log the day. The 52-week plan carries it through the year.

A scorecard after every call

Every Situation, in English and Spanish

The weekly check-in and Momentum

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Built by brokers who still make the calls.Founded by Grant and Gia Freer, licensed Florida real estate brokers who still practice the calls themselves.
The walkthrough · The 52-Week Plan
This performance features a synthetic performer. A demonstration by the founders. The seller is an AI; the card is written by an AI against a method written by people. Book a 20-minute demo
Read the transcript
  • The 52-week plan. One year, a week at a time.
  • The 52-week plan
  • One year, a week at a time.
  • The four quarters
  • Four quarters: the foundations, the listing quarter, your own market, the whole process. Each quarter has its weeks, each week its theme.
  • A week in the plan
  • Tap any week of the first quarter and see its theme, its three practice calls, and what you need to pass to move on.
  • Today
  • Every morning Today opens on the week you are in, with the line for the day and the brief.
  • The check-ins
  • The check-ins keep the count honest: a Friday nudge, a rest day built in.
  • Week 51
  • Week 51: then and now. Your first card beside your latest, and the card shows what changed.
  • Try a call now, or see the whole plan.
Today in the app: day 10, week 2, quarter 1, The first appointment, with today's line and the journey card
Today, with the week and the action.
Hey Ten™What do I say to "we're going to relist with the same agent"?Practice it now
The four quarters

One year, four quarters.

Quarter 1 · weeks 1 to 13

The foundations

Habits and the daily routine: practice before ten, prospect, follow up your leads, log the day. Old expireds first, then new expireds when you are ready; your first listing appointment.

Quarter 2 · weeks 14 to 26

The listing quarter

Prospecting into presenting: pre-qualify every appointment, send the package ahead, lead the appointment, and price to sell. Your first listings sold.

Quarter 3 · weeks 27 to 39

Your own market

More than one source: FSBOs, absentee owners, your sphere and circle. The weekly seller update and the price conversation on every listing.

Quarter 4 · weeks 40 to 52

The whole process

From the first call to the accepted offer: presenting offers, the hard drills, and the review of your year.

Quarter review: Three months in. Look at what you practiced, what you prospected and what you presented. Set the next quarter's goal, and tighten your lead window if your numbers say so.

The twelve months

A theme a month.

Month 1 · weeks 1-4Your whyThe reason you wrote on day one carries you through the days the calls feel heavy.
Month 2 · weeks 5-8The voice before the callHear it. Name it. Make the call. The doubt is normal; it does not get a vote.
Month 3 · weeks 9-13The plan you keepA plan you keep most days beats a perfect plan you keep some days.
Month 4 · weeks 14-17Skill builds beliefConfidence follows the reps. Every call you practice is a vote for the agent you are becoming.
Month 5 · weeks 18-21Listen firstSmile, listen, and build on their last words. The script is still there when you need it.
Month 6 · weeks 22-26Recover fastHalfway through the year, the measure is how quickly you are back on the phone after a hard day.
Month 7 · weeks 27-30You choose your responseThings happen that you did not choose. What you do next is always yours.
Month 8 · weeks 31-34Give firstBe helpful whoever they hire. Generosity is remembered longer than a pitch.
Month 9 · weeks 35-39Fewer, betterFocus on the leads and the sources that move. Letting go of the rest is a skill too.
Month 10 · weeks 40-43Keep going when it is going wellGood months are when habits slip. Keep the routine that got you here.
Month 11 · weeks 44-47Think biggerYour numbers this year are a floor, not a ceiling.
Month 12 · weeks 48-52Look back, then forwardSee how far you came, thank the people who helped, then set the next year.
Look inside

A week in the plan.

Tap any week of the first quarter: its theme, its practice calls, its gates and the action for the week, as the app shows them.

Week 1 · The foundations
Practice
Old expiredSeller prequalExpired
Gates
  • One prequalification pass
  • The ABCs found on three calls
  • One old expired pass with the original reason for selling found and checked
The week's action

Practice the old expired call, then call three old expireds before the week ends. Less competition, longer conversations. Find the reason they first wanted to sell, and ask whether it still holds.

Week 2 · The first appointment
Practice
ExpiredReconfirm the appointment
Gates
  • Two expired passes with the package and email captured
  • One reconfirmation pass
The week's action

Call three new expireds first thing in the morning. These weeks are about your first listing appointment. Book one, and send your package the same day.

Week 3 · The money script
Practice
Listing presentation
Gates
  • Delivered fluent or mostly, with the early-close branch taken correctly
The week's action

Rehearse the presentation out loud with someone, or send one package to a live prospect

Week 4 · Objections, once each
Practice
Objection drillFSBO
Gates
  • Two drill rounds with four in five handled
  • One FSBO pass
The week's action

Call two owners selling alone; identify yourself in the first sentence

Week 5 · The listing table under pressure
Practice
Listing presentationObjection drill
Gates
  • One listing-table objections pass
  • Commission and delay sets handled four in five
The week's action

Prepare the three-column market evidence for one live listing prospect

Week 6 · Reading people
Practice
ExpiredFSBOSeller prequal
Gates
  • Three of four hidden styles named correctly
  • One call flexed to a Driver and one to an Amiable
The week's action

On every real call today, name the style in your notes before you hang up

Week 7 · The listed seller
Practice
Price adjustmentPre-market
Gates
  • One price adjustment where the seller owned the decision
  • A hold accepted cleanly once
The week's action

Hold one review with a listed seller: evidence in order, options, then quiet

Week 8 · The people who know you
Practice
Past clientCircleObjection drill
Gates
  • One sphere pass
  • One circle pass
  • A name asked for on three calls after value was left
The week's action

Two sphere calls and ten circle calls around your latest listing or the nearest sale

Week 9 · The inbound
Practice
Internet leadBuyer prequalInvestor
Gates
  • One of each passed
  • The representation conversation before any showing on every buyer call
The week's action

Call every web lead within ten minutes today

Week 10 · The long game
Practice
Old expiredAbsenteeAsk for a referral
Gates
  • One of each passed
  • A referral made with the fee answered honestly when asked
The week's action

Call three old expireds or absentee owners; refer out one need that is not yours

Week 11 · Hard mode
Practice
Hard drills
Gates
  • Two conditions recognized and selling stopped
  • One smokescreen surfaced
The week's action

On today's calls, classify every objection out loud in your notes: question, objection, smokescreen, condition

Week 12 · The assessment week
Practice
The assessment
Gates
  • Four of five at Capable or better on the process level
The week's action

Book one appointment from a call you practiced this week

Week 13 · Day ninety
Practice
The review
Gates
  • Quarter turn written
  • Second-quarter goals set
The week's action

Share your day-ninety review with your broker, your coach or a colleague, and set your second-quarter goals.

My journey in the app: The foundations, day 10, week 2, with the 8 P's
My journey, in week 2.
The check-ins

One question a week.

Every week the plan asks one thing: Appointments set this week, with three answers, 0, 1 to 2, 3 or more. A quarter review every thirteen weeks, and Momentum reads your cards over the last ninety days.

Momentum in the app: your cards over the last ninety days
Momentum.
Week 51

Then and now.

Read your first card next to your latest, then rate your eight P's again.

  • Your first card and your latest card read side by side
  • Your eight P's rated again
Then and now in the app: your first card beside your latest, one level up
Your first card beside your latest.
What's included

What you get.

Questions

Plain answers.

How many practice calls a week should an agent make?Nobody has measured the right number. One short practice call a day, aimed at your weakest habit, beats a long Sunday session. A floor and a ceiling. Read the answer
What does a daily prospecting plan look like?Real estate prospecting as a daily routine you control. Practice, then prospect in a protected block, then present. Plan who you call and in what order. Read the answer
Why do agents avoid the phone?Call reluctance is the dread before a prospecting call. It fades when the words have been said before, out loud, to someone who pushes back. Read the answer
How do agents who prospect keep their mindset?How agents who prospect by phone build belief through skill: a short morning routine, resets for hard moments and counting what you control. Read the answer
How do I practice cold calls?Practice the first ten seconds alone until you can say who you are and why you called without reading, then full calls with a partner who mostly says no. Read the answer
Try it

Ten minutes before ten. A seller who sounds real, a card after the call, and the plan carries it through the year.

Try a call nowor see every situation
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