For sale by owner
An owner selling alone has a plan, and the agent who respects it earns the next conversation. These answers cover the honest first call, the second and third calls that each bring something new, and the objections owners selling alone raise most, with two ways to answer each one before you ask again.
3 answers, reviewed and approved by Grant Freer and Gia Freer, licensed Florida real estate brokers. Updated October 30, 2026.
What do I say to a for-sale-by-owner on the first call?Say who you are, say you are not a buyer, give an owner selling alone something useful, then ask for the appointment and ask again after a no.What do I say on the second and third call to a for-sale-by-owner?Bring something new each time, on the day you said you would call. What to say on follow-up calls to an owner selling alone.What do I say to the objections owners selling alone raise most?Six objections owners selling alone raise most, each with two routes: answer and ask the next question, or answer and ask for the appointment.
Practice this moment
Make one practice call. See your card.
A prospect who sounds real raises this exact moment. Ten minutes, in the browser, no account. The scorecard tells you the one thing to fix.